Cover of Influence
Harper Business, 2006
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Influence

The Psychology of Persuasion

Psychologist Robert Cialdini draws on research and his undercover time in sales and fundraising training to explain 6 weapons of influence, such as reciprocation, that trigger automatic compliance.

First published 1984Finished 14 Jun 2025Paper

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  • Finished 14 Jun 2025 · Paper

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